Siemens Traffic – GreenZone
Siemens Traffic was looking for a campaign to drive its GreenZone product, an ANPR-based solution that keeps highly-polluting vehicles away from heavily populated areas. They wanted an ad that would strike against the relatively technical nature of other advertising in their market sector. We gave them this inspiring advertisement to drive home the point that pollution control is really about quality of life.
Once we had created the advertisement, a logo and an identity for the campaign, they also asked us to create an associated animation for roadshows and exhibitions, and they engaged us to write and design the campaign brochure.