Arbor partner recruitment campaign
Westcon Security is one of the worlds largest Distributors of Cyber Security products and solutions. They asked us to create a campaign that acted both as a reseller recruitment platform and a promotional tool for end users. We designed and wrote the campaign, then built eCards, landing page and ran the campaign through our marketing automation tool, co-ordinating telesales activity and reporting.
The resulting campaign drove engagement from both groups and has been instrumental in building Arbor's presence in the UK.