Website as the Most Effective Digital Marketing Tool
By reflecting on the current pandemic situation, making the most of an online marketing strategy is the most efficient way to keep your business afloat. Especially considering that online activity in Indonesia continues to increase every year.
A website is one of the most effective online marketing tools that can be used to grow a business. You can use the website to be your sales team who is on standby 24 hours per day, a replacement for customer service staff, or a booth that people from all over the world can visit to find the products you sell.
Despite the various benefits of the website, the fact is that almost half of businesses or companies still do not have a website. You may even be one of them.
If you are still unsure about starting a website, maybe the information below that discusses the benefits of having a website for a business can convince you.
5 Benefits of Having a Website for Your Business or Brand
1. As an Online Presence for Business
It’s hard to deny that location is an important factor for business continuity. Opening a store in a strategic place will help increase your business exposure to get more sales.
This basic concept also applies to the virtual world. As we all know, the internet is inhabited by millions of people who of course are your potential consumers. So with your business having an online presence, your business exposure will increase significantly.
In this context, the website is a digital representation of your business. By having a website, then you have the opportunity to be present in front of new potential customers that you have not been able to reach before offline.
2. Market Expansion
The Internet has opened up opportunities for businesses to transcend geographic boundaries. Thanks to the internet, a business can be found by anyone from virtually anywhere. Having a website will help you to take advantage of this potential for market expansion.
Every potential customer who accesses the internet can find your website. If they are interested in the product or service you offer, then you will get a sale.
3. Advertising Opportunity
There are many ways you can do to promote your products or services via the internet, one of which is advertising through Google. By having a website, you have the opportunity to make SEM (search engine marketing) efforts to bring people to your website and learn about the products or services you offer.
4. Just Using Social Media Is Not Enough
One of the main reasons why many businesses choose not to have a website is because of the assumption that simply using social media as a promotional tool is enough to run online marketing. However, this is actually wrong.
It’s important to remember that the effectiveness of social media is highly dependent on trends. New social media platforms will emerge every year and have the potential to replace previous social media platforms that failed to keep up with trends.
The success of your business page’s performance on one platform will immediately decrease if people are no longer using that platform. What’s more, your success on that platform will not necessarily be repeated when you start building new pages on other platforms.
Therefore, you should make the website the main profile for your business in the digital world. Then use social media to support your online marketing efforts on the website.
5. Attracting the Attention of Prospective Workers
Having a good website is not only beneficial for the process of getting new customers, but also for the internal side of the business. By having a website, the process of recruiting new employees in your company will be easier.
A quality website will help you attract the attention of prospective employees to join your company. They can easily learn about the company’s vision and mission, as well as the products you offer through your website.
Some of the reasons we present above are just a few of the many benefits of having a website for a business. There are still many ways you can do this through the website to grow your business. However, of course, these techniques can only be done when you have a website first.
Hartley-Stone is a digital marketing agency in London that provides website creation services for businesses from various sectors. We are ready to assist you in designing and creating a website to help your business achieve better performance.