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Inaugural Security Event Shakes Up the Security Expo Market Before it Opens its Doors

With less than six weeks to go before the inaugural Security Event opens its doors at the NEC, Birmingham is it timely to suggest that it has already achieved one objective, that is to shake up the security industry expo market?  Of course the proof will be how many attendees goes through its doors and whether exhibitors will re-sign for another year. But the early signs are good. If anyone is already happy it will be Tristan Norman who managed to persuade Nineteen Group – together with  their financial backers  Phoenix Equity Partners – to acquire his Western Business Exhibitions company (which is organising the event).

No financial terms were disclosed but that acquisition looked a smart move by Nineteen Group as in addition to the Security Event, it brings with it the International Disaster Response Expo and ten other events, including the Fire Safety Event and well as seven trade publications. Add to that list of happy campers would be Nineteen Group’s CEO, Peter Jones, who not surprisingly burbled that he “couldn’t be more excited’.

If it is a success, then it will re-open the NEC, Birmingham vs Excel, London debate. Both have their supporters with perhaps those rooting for the NEC being slightly more vocal. Lamma, the UK’s largest farm machinery and technology event, recently announced its move to the NEC had been ‘fantastic’. That should please the exhibitions hall’s new owners, US-investment giant Blackstone who had to disclose the price they paid to acquire it, a whopping £800million paid to LDC less than four months ago.

Tristan and his colleagues may also lay claim that by setting up the new exhibition they have forced others to take action. Hence Facilities Show – which runs alongside IFSEC International, FIREX and Safety & Health Expo, has announced that from 2020 onwards, it will move its show from June to May so as to give those involved in the buying  process “more opportunity to maximise this valuable time”. Hang on though, they ‘re moving the exhibition to an earler point in the year not delaying it!

IFSEC (strapline “for the industry, by the industry”) will next year also move its date (19-21 May) and share space with three co-located events:  Security & Counter Terror Expo (SCTX), Ambition and Forensics Europe Expo.  It should be quite a security jamboree with the joint organisers Clarion and UBM claiming that it will attract over 38,000 security professionals and 600 exhibitors.

So we say three cheers for Tristan. Anything that creates a more competitive industry can only be a good thing.

We’ll certainly be attending the Security Event so if you like to meet us there just get in touch.