GEN BLOG
20th June 2019

Gender stereotyping and advertising

There was a recent media piece describing how the ASA will set new rules that legislate to remove ads that reinforce ‘gender stereotyping’. I saw this latest open declaration by…
CAMPAIGN MANAGEMENT
20th June 2019

Taking a customer brief – Part 1 – Preparation

A while ago I wrote a piece aimed, I guess, at customers. I was trying to stress the importance of a good brief to ensure the successful outcome of a…
CAMPAIGN MANAGEMENT
20th June 2019

Taking a customer brief – Part 2 – The Brief

In Part one, we covered how to set up a customer brief, and how to prepare to take a brief. (see Part one >) This included defining budget, getting in…
GEN BLOG
20th June 2019

Does form follow function?

When I was at Art college, I wrote a piece on whether beauty can be dictated by function; ie “Can an item whose design is purely dictated by function have…
COPYWRITING
20th June 2019

What next for data theft?

Imagine a world with infinite resource but without data regulation – we did… ————- I could smell barbecue on the light breeze. Gulls wheeled and cried against the blue sky,…
CLIENT SKILLS
20th June 2019

Project drift – an analogy…

There is a tendency for marketing projects to drift, but put off marketing projects at your peril….(you know who you are) So, we’ve probably all seen the pointed gag… There’s…