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How to take a B2B customer brief (Part Two)

In Part one, we covered how to set up a customer brief, and how to prepare to take a brie

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Preparing to take a B2B customer brief...

A while ago (er…3 years ago…) I wrote a piece aimed, I guess, at customers. I was trying to 

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Live events still pull marketers in...….

Which marketing discipline would you consider to be a brand marketer’s top marketing channel? Digi

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We Are Hiring!

Account Manager Hartley-Stone - Wimbledon £27,000 - £30,000 a year

Ab

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Inaugural Security Event Shakes Up the Security Expo Market Before it Opens its Doors

With less than six weeks to go before the inaugural Security Event opens its doors at the NEC, Birmi

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What next for data theft?

A little projection on where loose data could lead us... -----

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Case Study - Remember IMPACT?

Impact used to be one of the key criteria for a successful ad.* In David Ogilvy

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A charitable bunch!

In early June, David H and 3 others walked 26 miles for Macmillan cancer support raising over £3

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Guns in schools

Sorry, but I couldn't let this go. Written after Kurt Vonnegut, as it is the

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The Hartley-Stone (belated) summer event

Every summer, as a thank-you to the team, we take them out for a day, usually with a night stop.

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Floating a great idea...

Eze Castle Integration creates dynamic technical solutions for hedge fund and finance

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Gender stereotyping and advertising

There was a recent media piece describing how the ASA will set new rules that legislate t

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10 ways to sell your board a rebrand…

Here’s a joke – 'How many folk singers does it take to change a light bulb?’

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Why your marketing plans should be as fluid as today’s politics

The pace of modern life and the proliferation of media screaming for our attention drives

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Hartley-Stone co-sponsors Trend Micro's Challenge Leadership Summit....

David Nossiter with 4 X Winter Olympian Chemmy Alcott 

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A site is born...

We create sites for many of our customers but, by my sainted Aunt, it’s easier

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There could be life out there....

They found seven planets that were 'a bit' like earth. We thought the prospect of contact

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Featured Blog - Still up for a revolution?

There has been a great exhibition at the V&A in London, called

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Does form follow function?

When I was at Art college,I wrote a piece on whether

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Kirstie Ledson - My first week with Hartley-Stone!

Day One. After feeling nervous for my first day at work, I instantly felt welcom

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10 marketing gift ideas for Christmas...

Coming up with new Christmas ideas really hurts the head, here are a few that actually s

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7 Up. 7 questions from seven business gurus...

No 2 - David Williams, CEO, Amari Group.

1 – Give us a quick

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Do customers still care about making things happen? - Ours do!

As a busy B2B agency, we spend a significant amount of time and resources increasing the

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A spooky tale...

  “You’re telling me everyone’s stopped buying Evil?” Old S

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7 Up. Seven questions for seven business gurus...

No 1 - Malcolm Coomber, Managing Director, Hyde Corporate Finance. 1 – G

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Dorid acquires a Martian treasure - An Artlie-Saturn story

  Dorid pinged me a cheery note to pop into his office first thing. Because

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12 key things your Website homepage needs

Your homepage is your ‘shop window’. It’s one of, if not the key, resource for showcasing your

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Ode to Autumn

You set your 'out of office' up Took booking details down Of hire car

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10 Provocative Marketing Questions

Are you sitting comfortably? Then I’ll begin. My tone is soft to keep you calm. You’ll have not

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10 rules of copyrighting

  1 – Spell things correctly (unless it’s deliberate, see point two). 2

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Drone deliveries - where will it end?

  “It’s just fired again, look out!” cried Cindy, ducking into

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Marketing joke...

Agency man walks into a bank and says to the Manager, “I’ve got a big pitc

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So what IS Marketing Automation?

 

Q. People keep banging on about Marketing Automation!

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Another CRN award for Westcoast

  The call came late. It was mid July. Hot and dry, the welcome cool of the night creeping int

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What next for Europe (part two)

Missed Part One? >

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An introduction to Marketing - It's quite fun!

  My week with Hartley-Stone has given me great insight into the world of bus

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A cautionary tale - One man's view

  Billy was born on a small farm with an orchard. He wasn’t really sure who his fath

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Pride after the Fall

Proud of your website? Is it getting you leads? Does it look contemporary? Several

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70 Websites Analysed - 8 Lessons

Over the last four months we’ve commissioned a programme of diagnostic analysis into websites in k

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Project Drift - An analogy...

 

So, we’ve probably all seen the pointed gag…

There’s a famous histor

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Why you’re lacking personality

Ok, we don’t mean you personally. We don’t want to alienate you before you’re even read this a

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Parking in the 23rd Century (Part 2)

  It’s late April, AD 2216. Art has been briefed on VertiPark, a new parking soluti

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Who needs Marketing Automation?

  Who needs marketing Automation? You do – because market

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Parking in the 23rd Century

  Obviously AntiGrav had been around for a while. In its ultimate form, Anti

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Observations from across the pond (and North a bit)

  I’ve been away for the last couple of weeks on holiday to Canada, a country I’ve never

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Take the S&M out of Social Media

  The influence of Social Media, and its importance as a B2B marketing channel, has grown dram

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A simplistic history of the world (with references to marketing) Part four.

  1914 -18. Of the 6 million UK combatants, 700,000 didn’t come home. That’s around 12%, r

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Now what? (Where is the call to action?)

What has surprised me in recent weeks is how poor some marketeers really are. Ok, now I realise I mi

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A simplistic history of the world (with occasional references to marketing) part three.

According to Max Hastings (Catastrophe 1914) the vast majority of people in Europe, at the

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Content Marketing - Mediocre, Confusing and Lacking in Personality

Not a day goes past without an email dropping into my inbox with the latest report, new advice on a

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A simplistic history of the world (with occasional references to marketing) Part Two*

*This one's a good bit shorter than Part One - apparently I 'went on a bit' in Part One. <

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3 ways Social Media can add life to your B2B comms

Social Media’s influence and impact on buyer research and decision-making is taking off in the B2B

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Copy writing for impact...

I love writing copy. OK, it sometimes gets diluted, changed, amended by customers, which often re

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Need to market quickly and cheaply? Let's send a bulk email! ...yeah, right. (said in an ironic way).

We don't believe you can truly market quickly and cheaply anymore. Yes,

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Brief briefs damage your fundamentals

A short while ago I received a brief by email from (let's call him Peter). It said... "Can you quot

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A simplistic history of the world (with occasional references to Marketing)

As some may have seen on my last post, the earliest recorded example of true marketing is believed t

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Romans - Slaves to marketing...

When did true marketing begin? There are examples of ancient carvings in Pompeii that, loosely trans

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Episode 17 - All about FindMe

"What's he got now?" Nepty briefly looked behind her as the mail man trie

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Episode 16 - Back to work

  Not a bad week away, all things considered. TravelApp™ certainly got it right with

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Episode 15 - A short history lesson

  A Monday morning, July 2215 10.00 am, I'd called a brainstorm on our late

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Episode 14 - The online haircut

  So the holidays were over. Everyone was looking tanned and relaxed. Appare

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Episode 13 - Olympics 2212

  Eric Prenderghast wasn’t happy, 'For God’s sake Art, we’re not a

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Episode 12 - The company day out

  So it was early July and the company day out loomed. We’d been discussing

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Episode 11 - Pluto's pitch

 
 Looking forward to an extra day off after the weekend for Queen Jessi

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Episode 10 - The live meeting

Back from Luna - not the best break I’d ever had

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Episode 9 - The flight home

  I was flying back from Luna on my own. KB was spending a few cycles with so

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Episode 8 - Art takes a break

  I’d spent 2 days trying to come up with a campaign for TimeTravelTech (TTT).

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Episode 7 - Art learns about time travel

 

Lee Fyu Choor, head of TimeTravelTech, was cheerily briefing me for a new

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Episode 6 - Back to Lee Fyu Choor

  “Nice of you to join us Art.” said Nepty with a wink. Her new

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Episode 5 - Happy New Year!

  So GreedFest was over, the office seemed stark without the HoloDecs™ expl

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Episode 4 - Let's do print!

  9.30 am. Almost GreedFest and surprisingly most of the team were there i

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Episode 3 - The good idea

  Dom’s wife (his fourth) was sitting in my office when I got back from lunch

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Episode Number 2 - The pitch

  My MediWrist™ showed me up to stress factor 7. I had 30 minutes to finish

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Episode 1 - The deadline

 Episode One - 16th September, 2211 I checked my neural transmitter for the fift