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How does the story end?

Take part in our Christmas Competition. Tell us how you think the s

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Case Study - Remember IMPACT?

Impact used to be one of the key criteria for a successful ad.* In David Ogilvy

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A charitable bunch!

In early June, David H and 3 others walked 26 miles for Macmillan cancer support raising over £3

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Guns in schools

Sorry, but I couldn't let this go. Written after Kurt Vonnegut, as it is the

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The Hartley-Stone (belated) summer event

Every summer, as a thank-you to the team, we take them out for a day, usually with a night stop.

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Floating a great idea...

Eze Castle Integration creates dynamic technical solutions for hedge fund and finance

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Gender stereotyping and advertising

There was a recent media piece describing how the ASA will set new rules that legislate t

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10 ways to sell your board a rebrand…

Here’s a joke – 'How many folk singers does it take to change a light bulb?’

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Why your marketing plans should be as fluid as today’s politics

The pace of modern life and the proliferation of media screaming for our attention drives

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Hartley-Stone co-sponsors Trend Micro's Challenge Leadership Summit....

David Nossiter with 4 X Winter Olympian Chemmy Alcott 

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A site is born...

We create sites for many of our customers but, by my sainted Aunt, it’s easier

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There could be life out there....

They found seven planets that were 'a bit' like earth. We thought the prospect of contact

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Featured Blog - Still up for a revolution?

There has been a great exhibition at the V&A in London, called

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Does form follow function?

When I was at Art college,I wrote a piece on whether

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Kirstie Ledson - My first week with Hartley-Stone!

Day One. After feeling nervous for my first day at work, I instantly felt welcom

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10 marketing gift ideas for Christmas...

Coming up with new Christmas ideas really hurts the head, here are a few that actually s

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7 Up. 7 questions from seven business gurus...

No 2 - David Williams, CEO, Amari Group.

1 – Give us a quick

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Do customers still care about making things happen? - Ours do!

As a busy B2B agency, we spend a significant amount of time and resources increasing the

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A spooky tale...

  “You’re telling me everyone’s stopped buying Evil?” Old S

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7 Up. Seven questions for seven business gurus...

No 1 - Malcolm Coomber, Managing Director, Hyde Corporate Finance. 1 – G

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Dorid acquires a Martian treasure - An Artlie-Saturn story

  Dorid pinged me a cheery note to pop into his office first thing. Because

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12 key things your Website homepage needs

Your homepage is your ‘shop window’. It’s one of, if not the key, resource for showcasing your

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Ode to Autumn

You set your 'out of office' up Took booking details down Of hire car

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10 Provocative Marketing Questions

Are you sitting comfortably? Then I’ll begin. My tone is soft to keep you calm. You’ll have not

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10 rules of copyrighting

  1 – Spell things correctly (unless it’s deliberate, see point two). 2

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Drone deliveries - where will it end?

  “It’s just fired again, look out!” cried Cindy, ducking into

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Marketing joke...

Agency man walks into a bank and says to the Manager, “I’ve got a big pitc

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So what IS Marketing Automation?

 

Q. People keep banging on about Marketing Automation!

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Another CRN award for Westcoast

  The call came late. It was mid July. Hot and dry, the welcome cool of the night creeping int

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What next for Europe (part two)

Missed Part One? >

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An introduction to Marketing - It's quite fun!

  My week with Hartley-Stone has given me great insight into the world of bus

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A cautionary tale - One man's view

  Billy was born on a small farm with an orchard. He wasn’t really sure who his fath

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Pride after the Fall

Proud of your website? Is it getting you leads? Does it look contemporary? Several

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70 Websites Analysed - 8 Lessons

Over the last four months we’ve commissioned a programme of diagnostic analysis into websites in k

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Project Drift - An analogy...

 

So, we’ve probably all seen the pointed gag…

There’s a famous histor

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Why you’re lacking personality

Ok, we don’t mean you personally. We don’t want to alienate you before you’re even read this a

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Parking in the 23rd Century (Part 2)

  It’s late April, AD 2216. Art has been briefed on VertiPark, a new parking soluti

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Who needs Marketing Automation?

  Who needs marketing Automation? You do – because market

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Parking in the 23rd Century

  Obviously AntiGrav had been around for a while. In its ultimate form, Anti

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Observations from across the pond (and North a bit)

  I’ve been away for the last couple of weeks on holiday to Canada, a country I’ve never

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Take the S&M out of Social Media

  The influence of Social Media, and its importance as a B2B marketing channel, has grown dram

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A simplistic history of the world (with references to marketing) Part four.

  1914 -18. Of the 6 million UK combatants, 700,000 didn’t come home. That’s around 12%, r

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Now what? (Where is the call to action?)

What has surprised me in recent weeks is how poor some marketeers really are. Ok, now I realise I mi

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A simplistic history of the world (with occasional references to marketing) part three.

According to Max Hastings (Catastrophe 1914) the vast majority of people in Europe, at the

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Content Marketing - Mediocre, Confusing and Lacking in Personality

Not a day goes past without an email dropping into my inbox with the latest report, new advice on a

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A simplistic history of the world (with occasional references to marketing) Part Two*

*This one's a good bit shorter than Part One - apparently I 'went on a bit' in Part One. <

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3 ways Social Media can add life to your B2B comms

Social Media’s influence and impact on buyer research and decision-making is taking off in the B2B

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Copy writing for impact...

I love writing copy. OK, it sometimes gets diluted, changed, amended by customers, which often re

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Need to market quickly and cheaply? Let's send a bulk email! ...yeah, right. (said in an ironic way).

We don't believe you can truly market quickly and cheaply anymore. Yes,

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Brief briefs damage your fundamentals

A short while ago I received a brief by email from (let's call him Peter). It said... "Can you quot

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A simplistic history of the world (with occasional references to Marketing)

As some may have seen on my last post, the earliest recorded example of true marketing is believed t

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Romans - Slaves to marketing...

When did true marketing begin? There are examples of ancient carvings in Pompeii that, loosely trans

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Episode 17 - All about FindMe

"What's he got now?" Nepty briefly looked behind her as the mail man trie

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Episode 16 - Back to work

  Not a bad week away, all things considered. TravelApp™ certainly got it right with

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Episode 15 - A short history lesson

  A Monday morning, July 2215 10.00 am, I'd called a brainstorm on our late

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Episode 14 - The online haircut

  So the holidays were over. Everyone was looking tanned and relaxed. Appare

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Episode 13 - Olympics 2212

  Eric Prenderghast wasn’t happy, 'For God’s sake Art, we’re not a

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Episode 12 - The company day out

  So it was early July and the company day out loomed. We’d been discussing

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Episode 11 - Pluto's pitch

 
 Looking forward to an extra day off after the weekend for Queen Jessi

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Episode 10 - The live meeting

Back from Luna - not the best break I’d ever had

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Episode 9 - The flight home

  I was flying back from Luna on my own. KB was spending a few cycles with so

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Episode 8 - Art takes a break

  I’d spent 2 days trying to come up with a campaign for TimeTravelTech (TTT).

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Episode 7 - Art learns about time travel

 

Lee Fyu Choor, head of TimeTravelTech, was cheerily briefing me for a new

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Episode 6 - Back to Lee Fyu Choor

  “Nice of you to join us Art.” said Nepty with a wink. Her new

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Episode 5 - Happy New Year!

  So GreedFest was over, the office seemed stark without the HoloDecs™ expl

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Episode 4 - Let's do print!

  9.30 am. Almost GreedFest and surprisingly most of the team were there i

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Episode 3 - The good idea

  Dom’s wife (his fourth) was sitting in my office when I got back from lunch

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Episode Number 2 - The pitch

  My MediWrist™ showed me up to stress factor 7. I had 30 minutes to finish

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Episode 1 - The deadline

 Episode One - 16th September, 2211 I checked my neural transmitter for the fift

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