Your business or brand has just released an interesting new product. But if you don’t know how to properly promote the product, then you will still have a hard time selling it.
With the existence of various digital or online platforms that can be used for marketing advice, now you have many strategic options for promoting your new product. This article will present some effective ways that you can do to help you promote your product to the right audience.
Using Google My Business
There are several ways that you can try to promote your products through Google My Business, the first is through Google My Business (GMB) posts.
Through your Google My Business profile, you can post about your new product in the “What’s New” feature, or announce product offers through the “Offer” feature.
You can also promote your new product by uploading a photo of the product on your GMB profile.
Run Contests on Social Media
Running contests on social media is an interesting and fun way to connect with your customers and increase your followers.
In this strategy, the winner of the contest you create on Facebook or Instagram will usually get the opportunity to get your new product at a lower price or even for free.
Also make sure to announce the contest that you create on all marketing channels that you use such as social media, websites, email newsletters, or online advertisements.
Running an Email Marketing Campaign
email subscribers melakukan pembelian lewat pesan email marketing? Email is a suitable marketing channel as a means to announce the launch of your new product.
You can run email campaigns about special product offers or to simply announce that your brand has just launched a new product.
To promote products through email marketing, you can follow some of the tips below:
- Focus on the advantage or value aspect of your new product rather than its features.
- Attach special offers in the subject of your email.
- Use preheader text to increase your email open rate.
Creating an interesting event for the launch of your new product can create a social buzz so that your product will be known to more people.
The event you make doesn’t always have to be grand, holding an open house at your store location and inviting a few of your loyal customers is actually enough.
As an alternative, you can also create online events such as:
- Facebook Live session to demo your new product and its features.
- Hold a live Q&A session for your new product.
Running Ads on Facebook or Instagram
With the number of daily active users reaching 1 billion people, advertising on Facebook is one of the most effective ways for your brand to promote new products to a wider audience in a relatively short time.
Through advertising on Facebook, you can also target your ad audience very specifically based on various criteria such as gender, age, location, interests, profession, and many more. This method is often used by situs judi slot online, which prioritize their advertising using Facebook and also Instagram. Since both social media platforms are packed with the audience, it is easier to sell online gambling products using good-quality videos and pictures.
Facebook also offers many campaign objectives that you can use according to your campaign needs, whether it’s to increase awareness, get engagement, or get conversions.
People will usually be more confident to buy a product if the person who offers it is someone they know. Therefore, you can take advantage of reference marketing schemes to promote your newly launched product.
You can do reference marketing by inviting consumers to join in offering your new product to their colleagues or family. In return, you can provide various benefits such as discounts, or shopping vouchers for those who succeed in bringing in new customers who buy your products.
Those are some ways or activities you can do to promote your business or brand products online. Of course, the follow-up question is, which way is the most effective in promoting the product?
In our opinion, each of the above strategies has its own advantages, therefore its effectiveness will depend on the characteristics of the audience you are targeting. In addition, we also recommend that you try to implement more than one of the strategies above to promote your product. For example, a contest on social media that you run can also be advertised to reach more people.
If your business needs help promoting products or services online, we are ready to help through our digital marketing services.
Hartley-Stone is a digital marketing agency based in London with experience in designing and handling digital marketing strategies for businesses from diverse industries.