Hartley Stone

Online Business Opportunity From Football Streaming Website

November 8, 2022November 9, 2022 rizky No Comments

In, this discussion, we will discuss Business Opportunities From Football Streaming Websites. One thing that makes this website a chance to be visited by many people is the fact that not all football matches, especially from Europe are broadcast on TV stations in Indonesia, except for pay TV or subscription TV, besides that, there are also many football lovers.

Opportunity Analysis

Why this business can be said to have a great opportunity? Because, as we already know, football lovers are very, very much even in Indonesia almost everyone likes this one sport, both adults, teenagers to children, all love football. But there is something that limits them, namely not all European football matches is broadcast on TV. Therefore, for those of you who are sensitive to this situation, you can open a website or similar facility that can broadcast European league matches for them to watch.

Surely they will like it and your website will have a higher value because there are so many likes and daily visits are high, especially when there are big matches. Likewise, sometimes there are matches that are broadcast on TV, but many also watch via streaming, because watching via streaming can interact with media chat, or they are on their way or in places where it is not possible to watch.

Utilizing Football Matches As Attractions

The hot European league football matches have always attracted an audience. El Clasico match, for example, between Barcelona and Real Madrid, which millions of eyes are always waiting for, as well as the English league which supported by online gambling company agen bola makes the Premier League is full of top clubs, where there are always hot matches every week. You can use this as an attraction for the streaming website that you founded.

Source of Income

And one more thing that is not less important, a question that will definitely arise in your mind is, where are the sources of income or profits that we can achieve. Surely, you’ve often heard about blogging, right? An activity of managing a website or blog for a purpose which is generally money. Well, the source of income earned by this football streaming website business is not much different from blogging.

The income is the same from advertising, you can sell ad space on your football streaming website to be rented by many people. The difference is, blogging makes money every time there is a click on an ad from a visitor, but in this football streaming website business, the money comes monthly. Because it’s a space rental system.

Social Media

How to Promote Your Business Products Online

August 9, 2022 rizky No Comments

Your business or brand has just released an interesting new product. But if you don’t know how to properly promote the product, then you will still have a hard time selling it.

With the existence of various digital or online platforms that can be used for marketing advice, now you have many strategic options for promoting your new product. This article will present some effective ways that you can do to help you promote your product to the right audience.

Using Google My Business

There are several ways that you can try to promote your products through Google My Business, the first is through Google My Business (GMB) posts.

Through your Google My Business profile, you can post about your new product in the “What’s New” feature, or announce product offers through the “Offer” feature.

You can also promote your new product by uploading a photo of the product on your GMB profile.

Run Contests on Social Media

Running contests on social media is an interesting and fun way to connect with your customers and increase your followers.

In this strategy, the winner of the contest you create on Facebook or Instagram will usually get the opportunity to get your new product at a lower price or even for free.

Also make sure to announce the contest that you create on all marketing channels that you use such as social media, websites, email newsletters, or online advertisements.

Running an Email Marketing Campaign

email subscribers melakukan pembelian lewat pesan email marketing? Email is a suitable marketing channel as a means to announce the launch of your new product.

You can run email campaigns about special product offers or to simply announce that your brand has just launched a new product.

To promote products through email marketing, you can follow some of the tips below:

Focus on the advantage or value aspect of your new product rather than its features.
Attach special offers in the subject of your email.
Use preheader text to increase your email open rate.

Creating Events

Creating an interesting event for the launch of your new product can create a social buzz so that your product will be known to more people.

The event you make doesn’t always have to be grand, holding an open house at your store location and inviting a few of your loyal customers is actually enough.

As an alternative, you can also create online events such as:

Facebook Live session to demo your new product and its features.
Hold a live Q&A session for your new product.

Running Ads on Facebook or Instagram

With the number of daily active users reaching 1 billion people, advertising on Facebook is one of the most effective ways for your brand to promote new products to a wider audience in a relatively short time.

Through advertising on Facebook, you can also target your ad audience very specifically based on various criteria such as gender, age, location, interests, profession, and many more. This method is often used by situs judi slot online, which prioritize their advertising using Facebook and also Instagram. Since both social media platforms are packed with the audience, it is easier to sell online gambling products using good-quality videos and pictures.

Facebook also offers many campaign objectives that you can use according to your campaign needs, whether it’s to increase awareness, get engagement, or get conversions.

Reference Marketing

People will usually be more confident to buy a product if the person who offers it is someone they know. Therefore, you can take advantage of reference marketing schemes to promote your newly launched product.

You can do reference marketing by inviting consumers to join in offering your new product to their colleagues or family. In return, you can provide various benefits such as discounts, or shopping vouchers for those who succeed in bringing in new customers who buy your products.

Those are some ways or activities you can do to promote your business or brand products online. Of course, the follow-up question is, which way is the most effective in promoting the product?

In our opinion, each of the above strategies has its own advantages, therefore its effectiveness will depend on the characteristics of the audience you are targeting. In addition, we also recommend that you try to implement more than one of the strategies above to promote your product. For example, a contest on social media that you run can also be advertised to reach more people.

If your business needs help promoting products or services online, we are ready to help through our digital marketing services.

Hartley-Stone is a digital marketing agency based in London with experience in designing and handling digital marketing strategies for businesses from diverse industries.

Digital Marketing

Google Releases Latest Algorithm Update: May 2022 Broad Core Update

June 17, 2022July 8, 2022 rizky No Comments

Google has just released its first broad core update of the year, called the May 2022 Broad Core Update. The rollout of this core update started on May 25, 2022, and will roll out for at least the next few weeks.

Check out everything you need to know about this latest Google algorithm update and what you need to prepare for it!

Announcement of Release May 2022 Core Update

On May 25, Google confirmed through its official Twitter account that they had just released their latest core algorithm update, the May 2022 Core Update:

Every few times a year, Google does routinely carry out several updates related to their search algorithm, known as core updates. The previous core update was carried out in November 2021, or 6 months ago.

This regular update is intended to increase relevance in Google search results in order to provide a better user experience. This algorithm update will usually take 1 to 2 weeks to complete the release.

Impact of Launching Core Update

Because it has just been released, it is still too early to conclude what impact this update will have. But what you need to know is that the core updates that Google does routinely are different from other Google algorithm updates such as Hummingbird or BERT, which focus on only one factor or component of search quality.

Core update is a Google algorithm update that is carried out to improve the quality of search results in general. This means that the resulting impact will be more comprehensive. Even so, you may experience fluctuations in search result rankings.

What to Do If Your Website Is Affected by Google’s Core Update?

Because it is a general algorithm update, no special steps need to be taken to respond to this core update. In fact, a decrease in your website’s search ranking after the release of an update is not necessarily a sign that something is wrong with your website.

Decrease in search ranking after the core update is not a penalty that Google usually gives when you violate some Google guidelines such as keyword stuffing or cloaking.

To anticipate the impact of the release of the core update, Google recommends staying focused on serving the best content on your website!

Hartley-Stone is a London digital agency with experience executing SEO strategies for businesses from diverse industries. If you need SEO services for your business, we are here to help!

SEO

Calculating and Setting Optimal Google Ads Advertising Costs

May 20, 2022July 8, 2022 rizky No Comments

How Much Does it Cost to Advertise on Google Ads?

The amount of costs incurred in running Google Ads, ads is a question that often arises when someone is new to the world of PPC marketing. Unfortunately, there is no simple way to answer this question.

The cost to run Google Ads varies greatly depending on various factors and your needs.

How Google Ads Determines Advertising Costs

Google does not determine the fixed costs required for each ad, but uses an auction model in which advertisers bid on a keyword.

Applying this model makes the cost of advertising on Google uncertain and keeps changing depending on how tight the competition is for a keyword.

6 Factors That Affect Google Ads Costs

There are several factors that affect the calculation of Quality Score, Ad Rank, and how much you should spend on Google Ads ads. Here are some of them.

Ad Type

Google offers several types of ads, each of which has a different average CPC (cost-per-click).

Search Ads: the most popular Google ad type with the highest average CPC.
Shopping Ads: the amount of advertising costs will depend on the products you sell.
Display Network Ads: Google ad type with the lowest average CPC.

Schedule

The period you specify for your ads to run can affect how much your advertising costs. If the majority of advertisers in your industry want to advertise in the same time period, then the competition will be higher and result in increased advertising costs.

Device Targeting

Some keywords will have a higher cost if you target them on specific devices. Generally, B2C keywords will cost more if you target on mobile devices, and B2B keywords will cost more on desktop.

Bid Strategy

Advertisers can have one of 8 types of automated or smart bidding strategies. Each bid strategy has a different goal and can have an impact on the advertising costs incurred.

Your Business Industry

Each industry will have a different average CPC. Advertisements in the highly competitive legal, accounting, and real estate industries will have high CPCs. On the other hand, advertisements in the arts and entertainment industries will have lower CPCs.

As an illustration, Wordstream summarizes the average CPC Google Ads ads from each industry in the infographic below.

How Is Your Google Ads Budget Spent?

The scenario that most new advertisers experience in Google Ads is that their advertising budget runs out faster than the specified period. It is this specific case that often gives rise to the misconception that advertising on Google Ads seems expensive.

To avoid this misunderstanding, then you need to really understand how to use your advertising budget in Google Ads.

Determine Google Ads Budget

In general, setting a Google Ads, ad budget is not much different than setting a budget for other things.

Budget formulation starts from determining the overall budget that will be issued, as well as a small allocation to anticipate situations beyond your control.

But specifically, the most appropriate approach in managing the Google Ads budget is to divide it per ad campaign.

Daily Budget

Each campaign in your Google Ads will have a settings column where you can set various specific parameters. Thus, each of your campaigns will ideally have its own daily budget.

If you run more than one campaign simultaneously, determine your priority campaigns to spend your advertising budget more effectively.

For example, you run two different ad campaigns (Campaign A and Campaign B) at the same time.

Campaign A is aimed at advertising the best-selling products for your business, while Campaign B promotes content to prospects in your top marketing funnel.

In that case, you should allocate a larger budget for Campaign A.

If you plan to set a monthly budget, you only need to add up the daily budget for each advertising campaign and allocate the budget according to the priority of each campaign.

How to Set a Google Ads Budget to be More Efficient

Now you understand how Google determines advertising costs, the factors that affect Google Ads advertising costs, and how your budget is spent.

Then it’s time for you to set your Google Ads advertising budget to be more efficient with some of the tips below.

Make a Daily Budget

As mentioned earlier, one of the factors that make advertising on Google seem expensive is that the advertising budget often runs out before the specified advertising period ends.

To overcome this, determine the maximum budget, you need to spend per day. This technique will help so that your budget can be spread evenly each month.

Geotargeting

One way to ensure that your ads are only accepted by your target audience is to do geotargeting. That way, your advertising budget will not be wasted due to receiving clicks from people who are unlikely to be your customers.

Adding Negative Keywords

Targeting keywords that are not relevant to your ad can waste your advertising budget.

For this reason, Google presents the Negative Keywords feature so that advertisers can eliminate unwanted keywords for their ads to appear on these searches.

Taking advantage of this feature can help you reduce your overall advertising budget and improve the quality of traffic coming to your landing page.

Improve Quality Score

The higher your Quality Score (QS), the more likely your advertising costs will be lower than your competitors.

Cooperating with Digital Marketing Agency

Maybe this approach seems counterintuitive where you actually spend more money on hiring a marketing agency when you are planning to streamline your advertising budget.

However, digital marketing agencies have the capability to properly execute all of the above tactics to significantly reduce your advertising costs and increase the ROI of your advertising campaigns.

Although setting up and designing an advertising strategy on Google may seem complicated, Google Ads can be one of the most effective online advertising channels to bring in profits for your business if executed properly.

Studying and applying some of the information above can at least help you to reduce mistakes in running an advertising campaign on Google Ads so that your advertising budget is not wasted.

Hartley-Stone Digital Agency provides Google advertising services to ensure you get optimal Google Ads advertising costs.

SEM

TikTok Marketing and Tips for Running It in 2022

April 16, 2022July 8, 2022 rizky No Comments

TikTok managed to dominate social media trends in 2020 and 2021 armed with addictive short videos and various viral challenges. Until now, the accelerated growth of this application has not shown any signs of decreasing at all.

In February 2019, TikTok was successfully downloaded by 1 billion users. As of April 2020, the most popular short video application has been downloaded 2 billion times from the Apple App Store and Google Play Store. In other words, TikTok managed to double the number of its users in just one year.

If these numbers are still not convincing enough to express the power of TikTok, check out the next stats. In the first quarter of 2020, TikTok secured 315 million downloads from various parts of the world. With such a large number, TikTok became the application with the most number of downloads in one quarter.

For marketers, the rapid growth of the TikTok application is very tempting. Seeing this trend, good marketers should have started to question how to take advantage of TikTok’s popularity as a means of promoting their products or services.

Utilize TikTok as a Marketing Platform for Your Brand

There are three common ways that brands use to market their products through TikTok, namely:

Brands can create their own channel accounts and regularly upload video content on the channel.
Brands can work with influencers to spread the content of their products or services to a wider audience.
Brands can run TikTok Ads.

What Makes TikTok Different from Other Marketing Platforms?

At first glance, there doesn’t seem to be any difference in terms of using TikTok as a means of promotion when compared to other video-based platforms, YouTube for example. However, the uniqueness of TikTok can be identified by looking further into the available content.

In the TikTok application, trending challenge content and memes usually have popular hashtags. Through these forms of content (challenges and memes), brands have the opportunity to take advantage of current trends to interact with consumers in a more interesting and interactive way.

TikTok is known as a social media platform that is used to find entertainment and share creative ideas. This special character later became one of the reasons why TikTok is getting more and more popular in the midst of a pandemic like this.

As with other platforms, influencers can be the right choice to promote a campaign on social media. The campaign will be helped by influencers who can direct the attention of their fans toward your brand.

However, there are a few things to consider if you plan to use influencers on the TikTok app. Given that 41% of TikTok users are teenagers with a general category of 16 to 24 years, brands need to be more careful in planning strategies, approaches, and selecting influencers.

4 TikTok Marketing Tips You Can Apply Immediately

Hashtag Challenge

Hashtag challenges can be a powerful trick to stimulate consumer engagement with your brand. In an easy and fun way, you can invite consumers to take on the challenges you create while increasing brand awareness of your business.

Behind the Scene Content

There may be some brands that find it difficult to find interesting angles from their business to serve as content. With the help of TikTok, brands can package their personas in more intimate and creative packaging. TikTok’s short video format can be a great way to show interesting behind-the-scenes moments from your business.

Video Tutorials

If your brand has a product that requires steps to use or a service that requires an explanation of the usage process, then TikTok can be the answer. You can show user-friendly instructional videos on your account channel.

Instructional videos are also a great way to build engagement with consumers after or before a transaction.

User-Generated Content

One of the advantages of user-generated content (UGC) is that it offers social proof of your brand. Showing that the product or service you offer is used by many people can increase the credibility of your brand.

Invite your customers to upload their interactions with the products or services you offer. You can also ask influencers for help to get their fans to create user-generated content that supports your brand.

After you know more about tips for using TikTok for social media marketing, it’s time for you to decide whether you should include TikTok in your next marketing strategy?

But remember TikTok has a very specific demographic, so keep your content light and fun if you are interested in using TikTok as a marketing strategy.

Social Media

Benefits of Having a Website for Business Development in the Digital Age

March 27, 2022July 8, 2022 rizky No Comments

Website as the Most Effective Digital Marketing Tool

By reflecting on the current pandemic situation, making the most of an online marketing strategy is the most efficient way to keep your business afloat. Especially considering that online activity in Indonesia continues to increase every year.

A website is one of the most effective online marketing tools that can be used to grow a business. You can use the website to be your sales team who is on standby 24 hours per day, a replacement for customer service staff, or a booth that people from all over the world can visit to find the products you sell.

Despite the various benefits of the website, the fact is that almost half of businesses or companies still do not have a website. You may even be one of them.

If you are still unsure about starting a website, maybe the information below that discusses the benefits of having a website for a business can convince you.

5 Benefits of Having a Website for Your Business or Brand

1. As an Online Presence for Business

It’s hard to deny that location is an important factor for business continuity. Opening a store in a strategic place will help increase your business exposure to get more sales.

This basic concept also applies to the virtual world. As we all know, the internet is inhabited by millions of people who of course are your potential consumers. So with your business having an online presence, your business exposure will increase significantly.

In this context, the website is a digital representation of your business. By having a website, then you have the opportunity to be present in front of new potential customers that you have not been able to reach before offline.

2. Market Expansion

The Internet has opened up opportunities for businesses to transcend geographic boundaries. Thanks to the internet, a business can be found by anyone from virtually anywhere. Having a website will help you to take advantage of this potential for market expansion.

Every potential customer who accesses the internet can find your website. If they are interested in the product or service you offer, then you will get a sale.

3. Advertising Opportunity

There are many ways you can do to promote your products or services via the internet, one of which is advertising through Google. By having a website, you have the opportunity to make SEM (search engine marketing) efforts to bring people to your website and learn about the products or services you offer.

4. Just Using Social Media Is Not Enough

One of the main reasons why many businesses choose not to have a website is because of the assumption that simply using social media as a promotional tool is enough to run online marketing. However, this is actually wrong.

It’s important to remember that the effectiveness of social media is highly dependent on trends. New social media platforms will emerge every year and have the potential to replace previous social media platforms that failed to keep up with trends.

The success of your business page’s performance on one platform will immediately decrease if people are no longer using that platform. What’s more, your success on that platform will not necessarily be repeated when you start building new pages on other platforms.

Therefore, you should make the website the main profile for your business in the digital world. Then use social media to support your online marketing efforts on the website.

5. Attracting the Attention of Prospective Workers

Having a good website is not only beneficial for the process of getting new customers, but also for the internal side of the business. By having a website, the process of recruiting new employees in your company will be easier.

A quality website will help you attract the attention of prospective employees to join your company. They can easily learn about the company’s vision and mission, as well as the products you offer through your website.

Some of the reasons we present above are just a few of the many benefits of having a website for a business. There are still many ways you can do this through the website to grow your business. However, of course, these techniques can only be done when you have a website first.

Hartley-Stone is a digital marketing agency in London that provides website creation services for businesses from various sectors. We are ready to assist you in designing and creating a website to help your business achieve better performance.

Website