IT industry, Hartley-Stone

Marketing IT products and services requires an understanding of technical features, and a unique ability to translate those features into a benefits message that can be relayed, with different slants, to both operational and business audiences.

The following businesses are among those who we have helped by translating their products and services features into a dynamic promotional messages that directly addresses the needs of their audiences, both nationally and internationally.

D-Link
Westcoast
Softcat
Mantis
CandIT Media
Medicsight
Bull
Dataserv
REAL Solutions
Westcon

featured projects

westcon

E-Marketing

Nice project for Check Point, through its distributor, Westcon. The brief was to create an arresting campaign around its endpoint security solutions. We created a series of 'Raymond Chandler' short stories. Each, whilst humorous, delivered a core strength of the product that was the subject of the promotion. The full campaign ran over 5 short stories, through a microsite. Driven by eCards, web banners and an email signature. Copy writing David H, design by Jim, devlopment by Luca.

westcoast

account management

Westcoast turns over almost £1 billion of products from the largest IT vendors in the world – HP, Microsoft, Samsung, Toshiba, Kyocera and many more. We set up a portal to help them manage and create briefings, workflow and delivery for Ads, Mailshots, eCampaigns, microsites and POS promotions from all these vendors to resellers across the UK.

real solutions

magazine advert

A security ad from 2008. Serious message about the volume and spread of cyber threats, that are all alluded to in the copy. Designed and written by David H.

d-link

product guide

A wide range of products like peripherals, switches, cameras, etc, means resellers are often at a loss to find and specify the right product quickly. Our flip-over product guide now sits on all D-Link resellers desks, right beside their telephones. Design from Al, flip-over concept and packaging David H.