Name

Position

Company

I would rather remain anonymous

How long have you known CompanyX ?

What is the quality most likely to help CompanyX succeed? (eg history, size)

What do you think holds CompanyX back?

How do you believe CompanyX should change (if at all)?

Score CompanyX's overall branding (where 5 is excellent and 1 is poor)
1     2     3     4     5    

Score CompanyX's printed collateral
1     2     3     4     5    

Score CompanyX's website and electronic promotion
1     2     3     4     5    

What (if anything) would you change about our branding?

If CompanyX was an animal, what would it be now?

What animal should it be?

Today, which market area do you believe CompanyX is strongest?

Personal Approach (cold)	Personal Contact (relationship)	Personal Contact (referral)
Company Reputation	Personal Reputation	Company Profile

Which company (if any) represents CompanyX's biggest competition in this area?

Why?

Do you believe the above company promotes itself better than CompanyX?
Yes     No    

If yes, how do they do this?

Sales	Branding	Advertising
Events	Press activity

What industry magazines are taken most seriously in this area?

What industry magazines do you read?

What market area/s hold most potential for CompanyX?

Do you think CompanyX is geared to attack this market?
Yes      No     

If no, what should we do?

Which company/s represent CompanyX's biggest competition in this area?

Do you believe the above company promotes itself better than CompanyX?
Yes      No     

If yes, how do they do this?

Sales	Branding	Advertising
Events	Press activity

What industry magazines are taken most seriously in this area? (if different to above)