We need to understand more about CompanyX, our marketplace and our customers. Please help us by taking a few moments to complete this online form…
Name
Position
Company
I would rather remain anonymous
How long have you known CompanyX ?
What is the quality most likely to help CompanyX succeed? (eg history, size)
What do you think holds CompanyX back?
How do you believe CompanyX should change (if at all)?
Score CompanyX's overall branding (where 5 is excellent and 1 is poor) 1 2 3 4 5
Score CompanyX's printed collateral 1 2 3 4 5
Score CompanyX's website and electronic promotion 1 2 3 4 5
What (if anything) would you change about our branding?
If CompanyX was an animal, what would it be now?
What animal should it be?
Which company (if any) represents CompanyX's biggest competition in this area?
Why?
Do you believe the above company promotes itself better than CompanyX? Yes No
What industry magazines are taken most seriously in this area?
What industry magazines do you read?
What market area/s hold most potential for CompanyX?
Do you think CompanyX is geared to attack this market? Yes No
If no, what should we do?
Which company/s represent CompanyX's biggest competition in this area?
What industry magazines are taken most seriously in this area? (if different to above)