Channel Development

Helping maintain the chain from vendors, through distributors and resellers to end users. Each one a subtly different relationship, requiring a sympathetic co-ordinated approach.

We've worked with our customers at every stage of the channel, keeping the chain tight, maximizing vendor relations, partner sales and profitability.

Wherever you are in the channel, vendor, distributor or reseller, we can help you maximise your effectiveness in every direction. We've created workflow portals, online materials rebranding programmes and regularly create end-user campaigns in conjunction with both Vendor and Distributor.

Talk to us today and see what we could do for you.

  • featured projects


  • westcoast
  • account management
Westcoast turns over almost £1 billion of products from the largest IT vendors in the world – HP, Microsoft, Samsung, Toshiba, Kyocera and many more. We set up a portal to help them manage and create briefings, workflow and delivery for Ads, Mailshots, eCampaigns, microsites and POS promotions from all these vendors to resellers across the UK. View Case Study

  • d-link
  • product guide
D-Link needed to remind their resellers about the breadth of their product range, and update them as new products are introduced. We created an updateable, free-standing ready-reference product guide that was sent to all key resellers to put beside their screens. Now resellers can check D-Link's product range first! View Project

  • softcat
  • ci campaign
Softcat, one of the largest IT resellers in the UK, wanted to re-enforce its HP offering to customers by marketing a converged Infrastructure programme. We wrote the campaign and provided them with a minisite, eCard campaign and deployment engine, as well as a postcard for Public Sector prospects. Visit Site View Project