eMarketing at Hartley-Stone, London based B2B marketing agency

eMarketing

Spam Spam Spam. No.

We develop co-ordinated campaigns that, in many cases, allow sales personnel to be their own marketing departments, sending the right personalised materials to the right prospect at the right time, as part of a co-ordinated sales programme.

Yes, we do bulk eMailings, but only appropriately targeted campaigns through whitelisted deployment media, assisted by automatic tracking and reporting, to get the very best out of those valuable databases.

Let us show you the difference between a beefy eCampaign and a spammy one.

featured projects

westcon

E-Marketing

Nice project for Check Point, through its distributor, Westcon. The brief was to create an arresting campaign around its endpoint security solutions. We created a series of 'Raymond Chandler' short stories. Each, whilst humorous, delivered a core strength of the product that was the subject of the promotion. The full campaign ran over 5 short stories, through a microsite. Driven by eCards, web banners and an email signature. Copy writing David H, design by Jim, devlopment by Luca.

siemens

eCards and enewsletters

A multi-discipline, integrated promotion for Siemens Security Products delivered to prospects and customers with an online directory of over 240 eCards and eNewsletters that are being deployed directly by its European-wide sales force – maximising sales potential by taking customers directly to pan-European product websites.

genesis capital

eCards

Genesis helps businesses finance new IT products and services, so needs to appeal to vendors and end users. We developed an eCards campaign with a related sporting theme to re-enforce the benefits of working with Genesis in both areas. Theme and copy writing
David H.

bull

microsite portal & ecard library

Sometimes blue chip businesses need to be a little lighter on their feet, creating and deploying marketing materials rapidly to their prospects and customers without having to wait for corporate web updates. We designed and built this portal to update Bull's customers with minimum fuss, whilst incorporating a personalised email deployment library for individual Bull sales personnel.

siemens

ecard library

We create, build and deploy product and service updates for Siemens Mobility. On each product launch we take a brief, design, build and deploy the eCard, accompanied by a text-only version for image-wary browsers, with full tracking and reporting. These eCards can also be accessed and deployed by Siemens' sales personnel from a dedicated library, each with its own personalised return path.

aiwave solutions

microsite portal & ecard library

Mission-critical comms for fire, police and ambulance services. We created a marketing portal in lieu of them rebuilding their corporate site. Each eCard deployment updated the portal with the latest subject matter and created a product library as the campaign developed.